Design

THE SCIENTIFIC METHOD AS AN ONGOING PROCESS

The Oxford Dictionaries Online define the scientific method as "a method or procedure that has characterized natural science since the 17th century, consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses". Experiments need to be designed to test hypotheses. The most important part of the scientific method is the experiment. The scientific

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Technology

USER EXPERIENCE DESIGN

User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. User experience design encompasses traditional human–computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users. The

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Design

WHEN PHOTOGRAPHY IS MY PASSION

Photography is the science, art, application and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. Around the year 1800, British inventor Thomas Wedgwood made the first known attempt to capture the image in a

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Technology

MARKETING PERFORMANCE MEASUREMENT FOR BRANDING

Marketing performance measurement (MPM), or marketing performance management, is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience. Marketing performance management is a central facet of the marketing operations function within marketing departments. The scientific method is a body of techniques for investigating

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